I'm Juliana Melo . I founded Formmma because I realized that most brands and projects don't have aesthetic problems, but structural ones.

 

After 11 years of freelance work, constant study, and stints at globally active architecture and design firms, I've come to understand that without a system, no form can stand (and that a system without language communicates nothing).

With a degree in Pedagogy, perhaps that explains why a large part of my work involves translating what the brand already is, before designing how it will express itself. I understand business communication as something constant that evolves along with the business, based on intentional actions. It is in this continuity that coherence exists.

Because I understand positioning as something that goes beyond commercial logic (it involves identity, performance, and belonging before any strategy), I designed Formmma to be the right-hand partner for businesses that need to structure their paths, the format and rhythm of their language, with the care that communication demands.